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Details
Beirut International Franchise Forum

dates: 2018-04-17 until 2018-04-18

Beirut International Franchise Forum

Beirut International Franchise Forum - Lebanon

Phoenicia Hotel,
Beirut,
Lebanon.

Over the past decades franchising was shaped by innovation in product with less focus on customers’ interaction. Although product innovation is necessary for franchises continuity and development, it's no more the only factor behind attracting customers.

Digital media has become an essential part of businesses marketing strategies, and as mobile phones continue to evolve introducing greater capabilities to payments methods, franchises are now convinced that they have to go with this evolution by adapting their operations to make the most out of these opportunities and reach more targeted customers.

To highlight the impact of this digital evolution on franchises and to assess its opportunities and constraints, the Beirut International Franchise Forum BIFEX2018 is set to take place on the 17th and 18th of April 2018 at the Phoenicia Hotel - Beirut, Lebanon.


Event Type: Regional

Event Website:
Website Link: http://www.lfalebanon.com

 

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